SmartStory Blog

Explore a fully integrated technology solution that enables organizations to rapidly deliver relevant content to end-users at high-value moments.

Secure Texting is Key to Personalization

By Greg Ness | March 17, 2021

As we make the digital shift from persona-bound to personal engagement there are at least two often overlooked capabilities: 1) secure text messaging; and 2) web page templates that populate based on data triggers (to create personalized web pages at scale). These capabilities are often overlooked because they’re not easily integrated into many of the legacy hubs and content management systems.

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SmartStory Congratulates Optum for Winning Platinum and Gold AVA Digital Awards!

By Greg Ness | February 24, 2021

SmartStory customer Optum won two prestigious AVA Digital awards* in January: a Platinum for digital marketing and interactive brand experience; and a Gold for new patient digital marketing and engagement. They also won an honorable mention for secure messaging platforms with what they accomplished with SmartStory.

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Mobile/Video/Personal: the Beginning of the End of Persona-based Marketing

By Greg Ness | February 2nd, 2021

We’re not in the late 90’s anymore. It’s time to start treating people as people instead of static personas. And engage people with dynamic (versus static) content powered by video.

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