Three Key Requirements for Creating Dynamic, Personalized Digital Experiences
By Greg Ness | October 8th, 2020
Most digital engagement platforms promise experience personalization, but rely upon complex, cobbled systems and stagnant webpages. Today’s audiences prefer more dynamic experiences that deliver dynamic omnichannel personalization. The three key capabilities required for dynamic, personalized experiences are: 1) omnichannel communications; 2) dynamic webpages (or SmartPages) and; 3) automated journey-building with rich data collection.
Read MoreHaving a Smart Engagement Strategy
By Chris Minor | October 2nd, 2020
Having a smart customer engagement strategy is key to optimizing the customer experience, while clearly differentiating the brand in the market. Generic product messages served to customers at irrelevant times is getting brands nowhere.
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