Identify "Who" you need to communicate with and "How" they prefer to be engaged.
Step 1The key to delivering the right content to the right person at the right moments is to first understand the high value moments that drives each engagement.
Step 2Develop the initial journey mappings for the timing of each engagement. These process steps will feed into the Workflow Design.
Step 3Identify all the content to be delivered throughout the engagement. This will include video, audio, sms messages, documents, images and text.
Step 4At this point in the process, designers will begin to identify SmartPages, email templates, text to voice scripting, etc. that will be used throughout the journey.
Step 5This is a critical step in the process as it identifies the data needed to populate web pages, text & voice messages, conditional routing of the workflow and dynamically populating media content.
Step 6What good is a well thought out engagement model if there are no goals to measure success. Identify the data needed in order to create the proper metrics for measuring success.
Data used for analysis can come from inputed data, captured data, communication data and video consumption statistics.
Step 7Like you, we don’t do business with just anyone. Your success depends on reliable hardware and software IT Solutions. That’s why SmartStory works with these trusted partners.